Together, we'll unpack some recent work from the NBC News Digital Motion Design team. We'll talk through their creative process and how they support the visual storytelling efforts of their colleagues. We'll define what works, what doesn’t and why, how design trends are shifting around the industry and analyze a creative brief together with an interactive exercise. In the workshop we will:
Analyze the brand identity and creative strategy of a multi-platform social news brand.
Assess and respond to a creative brief.
Look at how best to pull reference and build moodboards, to help hone your creative vision.
Explore simple project management tools to help keep your team aligned and successful.
Tom Parrinello
